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Why are applicants not interested in studying construction?

6. 5. 2026

The answer is provided by the latest research conducted by the Svaz podnikatelů ve stavebnictví (SPS). PURPOSIA Group, acting as the main innovation partner of the Future Builders conference, will work together with representatives of SPS, educational institutions, construction companies, policymakers, and the public to identify systemic solutions that will ensure a sufficient number of technically educated professionals for the coming decade.

The new research primarily focused on parents of pupils and applicants, who often play a decisive role in choosing their children’s field of study. It reveals an interesting paradox: more than 70% of parents perceive construction-related fields as meaningful and promising, offering strong job security and good earnings, yet only 10% would consider them for their own children. Why is that?

Persistent stereotypes and low awareness

One of the main reasons lies in deeply rooted perceptions of the construction industry as physically demanding work carried out in difficult conditions. In reality, however, the sector has undergone significant transformation. A large portion of activities has shifted into the digital environment and is now associated with the use of modern technologies, specialized software, and elements of artificial intelligence. Automation and robotics are also playing an increasingly important role, raising the qualification requirements for workers.

“The public often cannot imagine the opportunities that construction offers today—the technologies we use, the working environment on construction sites, or the qualification requirements. In the future, demand will grow for roles such as operators of advanced technologies, including 3D concrete printing. While this will not replace human labor, it significantly changes its nature. At the same time, we continue to seek key professions such as site managers, project planners, and skilled tradespeople. Strengthening the connection between education and practice and systematically increasing the prestige of technical fields is therefore essential,” says Jan Hasík.

More practical training and a return to technical education

The research also shows that parents would be most motivated to choose construction-related fields by job security, high-quality practical training, and direct links to specific companies. Construction firms are already responding to this need by offering internships and work placements to students on a long-term basis. However, these are not yet systematically embedded in the education system.

PURPOSIA Group also offers both secondary school and university students the opportunity to gain practical experience across the entire construction lifecycle. Nevertheless, companies would welcome stronger support from the state and a systemic approach that would better integrate practical training into technically oriented secondary education.

Another important topic is the return of technical education to primary schools. According to experts, children today are losing contact with technical and manual activities, and therefore lack the opportunity to develop an interest in these fields. The goal is to reintroduce technical education into the curriculum and to strengthen links between primary schools and technically oriented secondary schools, making the transition to vocational technical education easier for students.

The graph clearly shows which fields are most in demand among applicants for study and which fields are most in demand on the labor market.

A challenge for the entire sector

If the activities of SPS, construction companies, schools, and public administration can be effectively aligned, the attractiveness of vocational, construction, and technical fields may gradually increase. The need for change is urgent. According to estimates, the construction sector could face a shortage of up to 74,000 workers over the next five years.

Declining interest in technical fields is therefore not just a problem for the sector itself, but a challenge for the entire economy. It has a direct impact on housing availability, infrastructure development, and the overall competitiveness of the Czech Republic.