10. 7. 2026
Nela Parmová
2026
Vellaria
Jana Hasík’s investment holding company, PURPOSIA Group, is significantly expanding its activities in the tourism sector through its newest company, VELLARIA Premium Travel. Alongside Foredeck, this is the second company within the holding group to offer travel-related services. VELLARIA aims primarily to attract a premium clientele seeking high quality and above-standard services, and will focus on experiential travel to destinations that are off the beaten path. It is bringing comfort, privacy, and an emphasis on genuine experiences and relaxation back to travel, thanks to the concept of longevity and vitality in its tailor-made stays and trips.
“I’ve been in the private aviation industry for about twenty years. During that time, I’ve observed a number of changes that we’re now striving to address. We’re seeing growing interest in authentic experiences, more efficient use of time, and a focus on health and well-being. Our goal is also to restore a certain level of quality, a personal approach, and the assurance that, if necessary, clients have someone to turn to and that any complications that arise during their travels will be resolved immediately on their behalf. At the same time, we want to bring the level of service known from the VIP segment to a broader premium clientele. “We know that this clientele is out there,” says Lenka Horáková, CEO of VELLARIA Premium Travel.
VELLARIA is also tailoring its service offerings to this business philosophy. It is introducing the concept of “longevity and vitality” stays for very small groups to destinations that ensure comfort and privacy. The newly established company seeks exclusive partnerships with trusted local partners who share the same emphasis on quality and exceptional service.
“We’re creating trips and experiences that have a special atmosphere, run smoothly, and leave a lasting impression. Our offerings include, for example, guided small-group trips around the world, private stays focused on rejuvenation, and we’ve secured an exclusive partnership for boat charters in Greece, including cruises between smaller islands. The offering will also include experiential regattas for corporate teams and private groups. At the same time, we’ve managed to secure a new direct flight from Prague to Bolzano, Italy, which will offer a fast and comfortable connection to the heart of the Dolomites during the winter season, including transportation of ski equipment,” adds Lenka Horáková.
VELLARIA Significantly Strengthens Another Business Direction for the PURPOSIA Holding
For the PURPOSIA Group—which primarily comprises companies in the construction sector—expanding beyond construction is a completely natural and logical outcome of its long-term strategy. The investment holding company provides the necessary capital for the new company’s development, while Lenka Horáková and her team offer the essential know-how.
“We have many business partners, clients, consultants, and suppliers who are potential—and, at this point, already current—clients of our hospitality services. This is therefore a completely natural business synergy. We intend to further develop this segment in the future through the ANTRACIT development group, which is working on the renovation of the former PALACE hotel complex. This project will also include a new lifestyle hotel,” adds Jan Hasík, CEO of the PURPOSIA Group holding company
VELLARIA builds on the services of Foredeck
The PURPOSIA Group’s portfolio also includes Foredeck, a company founded in 2024 that provides private air and sea transportation, primarily for the needs of the holding company, its clients, and business partners. VELLARIA is entering the market as a subsidiary of Foredeck and is expanding these services with a range of products targeting a clientele entirely outside the holding’s structure.
“Foredeck was created to meet an internal need within the holding company and its subsidiaries to streamline business travel and, thanks to our own fleet, eliminate the time spent traveling for business. VELLARIA will now serve not only the needs of our subsidiaries and partner companies, but also anyone who expresses interest in this service. By this, I mean, above all, providing comprehensive services to ensure that international business trips run smoothly, including trips to trade shows outside Europe. It will also offer its existing and potential clients exclusive services in the field of tourism. “We know that free time is very precious to many people, so we want to offer them true relaxation and extraordinary experiences,” explains Ivan Černošek, manager of Foredeck.
Media Contacts:
Mgr. Adam Soustružník
Press Spokesperson, PURPOSIA Group adam.soustruznik@purposia.eu +420 724 919 614